Selling Value in Healthcare

Health systems aren't buying on price anymore. They're buying on outcomes, value and whole-system impact. If your commercial team is still leading with features and competing on cost, they're having the wrong conversation. This course gives sales and marketing professionals the frameworks, language and confidence to engage NHS and global health system customers on value — not price. Module 1 free to preview. 30-day money-back guarantee.

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Course Curriculum

1. Introduction - Selling Value in Healthcare
  FREE PREVIEW
2. E-Learning Module - Terms and Conditions
  FREE PREVIEW
1. Module 2 - Essential Stakeholder Management Strategies for VBP
2. Module 2 - Quiz
1. Module 3 - How to create a compelling VBP proposal
2. Module 3 - Quiz
1. Module 4 - Sustaining the gain - Formula for VBP partnerships
2. Module 4 - Quiz

About this course

This course gives you a practical, foundational understanding of Value-Based Procurement and how to apply it when selling into healthcare. Four modules, around 30 minutes each, with a short progress test at the end of every session. Discounts available for bulk orders and trade association members — contact [email protected] for details.

Selling Value in Healthcare

Course Curriculum

Introduction

Module 1 - Introduction to Value Based Procurement

Module 2 - Essential Stakeholder management strategies

Module 3 - How to create a compelling VBP proposal

Module 4 - Sustaining the Gain - Formula for VBP Partnerships

About this course